Liza Moscatelli is a Sydney-based creative who has produced work in different disciplines such as photography, film, illustration, print and branding for small businesses and artists. Not only has she photographed various local and international music artists, festivals, concerts, cultural events, celebrations and weddings, but she’s also a qualified social worker with a background in community development and capacity building! Talk about a busy woman!
We caught up with Liza to find out more!
Tell us a bit about yourself.
I was born and raised in the Penrith area of Western Sydney. Mum is from the Philippines and dad is Italian born and raised in Egypt. I have a younger sister and younger brother. From a very young age I’ve always been surrounded by art and music, and have grown up seeing my dad and auntie’s artworks in the house for years. His family all enjoyed playing instruments, dancing and singing. My dad has some pretty neat calligraphy-style handwriting and taught me how to do it from a young age; and always encouraged me to practise drawing. However, my interest would fluctuate from time to time.
Instead I became more interested in social issues, human interaction and communication. This led me to study social work and the social sciences. During the week, I work as a community cultural development worker in a couple of primary schools coordinating the programs and events for families, predominantly from newly arrived migrant and refugee backgrounds. I do some tutoring at the local university in the social work and community welfare degrees; and I’ve been working on my creative business after hours. So as you can imagine work keeps me pretty busy. I do like the balance of community and creative work and have infused the two together in my day to day work.
Over a few years I have been building my brand Mosca Media Australia and have produced some works in photography, video, graphic design and writing. My clients range from musicians, cultural groups, small businesses, non-government and government organisations; a museum, educational institutes and private clients covering all celebrations like weddings, birthdays, christenings, you name it!
What’s some other exciting stuff that’s happening for you this year?
Well it’s been on my bucket list for some time to exhibit some of my work. It just so happened that two opportunities came up at the same time and I couldn’t turn them down. So I’ve been working extra hard preparing for both of them. This Saturday the 18th March is the 3rd Annual 4Elements All Age Hip Hop Festival at Bankstown Arts Centre. I am looking forward to connect with others and seeing all the amazing artworks and live performances and graff artists. I will also be exhibiting some of my Hip Hop music photography for the first time on the day and it should be up for two weeks. I made a selection of about forty of my favourite photos.
The other photographic exhibition ‘Beautiful People’, will be at the Cumberland Council’s foyer exhibition space. They will be up around early next week until the 19th April 2017. The exhibition will include photos I took of a diverse range of people that I have encountered during my day-to-day work locally and through my travels overseas.
For the rest of the year, I haven’t planned much except continuing to build my portfolio and work in the community. I am pretty easy and happy to go with the flow until another opportunity comes up. I definitely want to spend more time with my family and friends and get back into my fitness routine.
How do you stay motivated to keep going working?
Having purpose and meaning in what I do. I love meeting people from all walks of life – local and international artists and their team, learning about the behind the scenes coordination of an event and seeing it evolve from its inception to its final delivery.
All the things that I do give me that sense of purpose and satisfaction in life. When you have that then the motivation follows – it is what gets you out of bed each day. It’s the passion.
What advice would you give to other creative’s?
Never be complacent – Definitely celebrate the small achievements but then move forward, get out of your comfort zone and do something different. You never know what you are capable of and what opportunities may come from trying something else.
Network – make sure you connect with industry people and maintain those relationships. Not only for your own needs but also being there when they need your assistance.
Value your work – Understand the value of your work. The minute you do things for free or cheap, you are undervaluing your work, your time and effort. What message are we giving our clients about our own work and the creative industry?
Be a learner and seek feedback – If you want to excel professionally and personally, you need to be teachable. Accept that you don’t know everything and you never will as the world is constantly evolving. It is a good idea to seek feedback from your supervisor, mentor, peers and clients so you know where you can improve.
It’s ok to make mistakes – You are human. But learn from them and move forward.
Self-reflection helps me to think about things I did well and also things that I need to improve on.
Fun – Just have fun and don’t take yourself too seriously all the time. Have a sense of humour and it can go a long way in life.